Case Study 02 — SaaS / Web App
Catch the Ghost Cloud
Building a scalable content management platform for the team behind the app.
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Building a scalable content management platform for the team behind the app.
Behind every Ghost in the app is a rich library of content — biographies, images, quotes, collections, and metadata. Cloud is where the team creates it.
Catch the Ghost Cloud is the internal platform editors and contributors use to create, review, organize, and publish content. As the library grew, managing it became increasingly complex. I led the redesign of the Ghost management experience — improving content creation workflows, collaboration, and information architecture.
Before redesigning, I mapped the workflow through a real contributor's experience. This persona and journey map shaped every design decision that followed.
"I'm trying to get as many ghosts done as possible before the deadline — the last thing I need is to lose time just trying to open one."
Nkechi is a history graduate who joined the CTG content team to research, write, and manage historical figure data. She works across multiple collections daily, collaborating with reviewers who approve entries before they are published to the app. Speed and clarity matter — she needs to move through tasks without losing context.
Nkechi's experience across the ghost creation workflow — before the redesign, showing where friction built up.
Each Ghost holds many layers — profile, biodata, collections, apparitions, quotes, and more. As content grew, contributors managed increasing amounts of information while collaborating with reviewers and publishers. A UX review and creator feedback surfaced clear problems slowing everyone down.
Because content is reviewed by multiple contributors before publication, the workflow had to support both content creation and collaboration.
Instead of one long form, I organized Ghost creation into five clearly defined sections with completion tracking — so contributors always know what's done, what needs attention, and whether a Ghost is ready for review. The main app required so much information for a single historical figure, that I had to condense all those info and make it easy for data entry. My major challenge was the Apparitions and Quotes section which was the most important part.
Reviewing used to mean scrolling away from your work to find feedback, then returning and re-establishing context. We introduced a persistent comment panel right beside the editor to view comments while editing, respond immediately, and keep working without losing your place.
In practice, contributors constantly revisited earlier sections. I redesigned the experience around tab-based navigation, so people can jump between related information and update it efficiently without leaving the workspace.
Tabs solved navigation inside the Ghost page but contributors still had to navigate there first. The ghost data itself wasn't easily accessible. As a user, to make any edit, you had to leave your current task, navigate back to the ghost board, search for the ghost, and open its page. We solved this by building a modal system: wherever a ghost's name appears anywhere in the app, clicking it opens a full edit modal right there — no navigation, no lost context.
As more people joined content creation, ownership mattered more. We surfaced roles directly in the workspace, making responsibilities visible and improving accountability across the content lifecycle.
Ghost management was the heart of the design, but I also designed the supporting systems that keep the ecosystem organized and growing.
A map of connected historical figures, published into the gamified exploration experience in the app.
Grouping related collections into broader categories to simplify how user interests are managed.
A moderation system to review user submissions — approve, reject, archive, and reply directly to users.
Organizing Ghosts into packs and rarity groups, plus admin tools for promotions, discounts, and sales.
Designing content management is less about forms — and more about workflows.
The biggest improvements came from reducing context switching, clarifying ownership, and helping contributors understand progress. Rather than adding new functionality, the redesign made existing tasks easier, faster, and more intuitive — a more scalable experience that grew with the Catch the Ghost ecosystem.
If you have a new idea, a product to improve, or an interesting problem to solve, I'd love to hear about it.
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